Should You Lead With Your Home Based Business Opportunity Or Your Company Product?

With any home based business you have two options on how you can approach someone about your home based business opportunity. Some people like to approach with the business first and some people like to approach with their company’s product or service.
There is no right or wrong way to build your home based business. Both of these strategies have their pros and cons. I want to give you some thoughts on each strategy and give you an idea of which one you would like to use.

Leading With Your Home Based Business Opportunity.

With any home based business you want to always find a way to invite someone to take a look at your business. Which ever method you use you always want to invite someone and not just overwhelm with information if they didn’t ask to take a look.
Leading with your opportunity is a great way to get started making money right away with your business. This is a short term approach to getting you paid in your particular company. The great thing about this strategy is that you can use your product or service as a backup if someone does not want to join your home based business. Let’s say you approached someone about your opportunity and they weren’t interested. This is a great time to offer them to try your product or service. Tell them this is a chance for them to see how great the product or service is without making a commitment to joining your business. If it’s someone you know personally tell them that they would be doing you a great favor by trying it out and tell them why your started your home based business. People are more willing to do you a favor if it’s going to help you out in a big way. I have no problem asking someone to try out my service because I make it clear to them how much it would mean to me. Let’s say they try out your product or service and like it you can always approach them again about the business because they know the product or service does work. Even if they don’t join your business you now have a loyal customer who will tell others about the product or service and recommend it to someone they know!

Leading With Your Product Or Service.

Leading with your home based business product or service is another way to approach someone about your business. Tell someone you know about how great the product or service and how much of difference it has made in your life. People love testimonials and if the product or service has changed your life in some way tell them about it! Ask them a favor like I mentioned before and how much it would mean to you if they did so. Because down the road they may ask you for a favor. Leading with your product or service is a long term investment in your business so to speak. It takes longer because they are trying out the products or service and this takes time. The great thing about this approach is that if you have a superior product or service and they love it you can then tell them that they can make money just for referring others to use the product or service! They are a walking testimonial because they know it works, it’s worked for them and they will have no problem approaching others about how great it is! I’ve seen this approach work wonders and people who are passionate about a product or service will do wonders in your home based business.

You have to remember that your home based business is your business. Build your business however you want to! If you want people to try out your products first then go for it! This is why your started your home business in the first place was to be your own boss. Always remember that you always want to make it duplicateable for your team to use. Start having fun with your business and approach the business how you want to. I just wanted to give you a few ideas on how to approach someone about your home based business. Hope this answers your questions about using one of these strategies for your own particular company. Please keep yourself posted I have many great articles to come to help you with your home based business!

Five Ingredients for the Best Home Based Business

The key aspect to starting the best home based business is to ensure that you are able to provide a product or service to a selected target audience, who want or need that product and service.

That audience have to be willing to buy it from you and there must be sufficient numbers of customers to buy the product or service. Also, and most obvious, you need to be able to make a profit or else you have no business.

The best home based business is one that is online. There has been a huge consumer shift over the past few years of people buying products and services online and this new digital economy is growing at a phenomenal rate.

The five fundamental ingredients that the best home business:

A Solid Business Plan

The best home based business model needs the perfect mixture of recurring income (when you sell something once and get paid every month, such as a membership website), affiliate income (when you sell items and get paid a commission) and high ticket income (products or services that you sell where you earn in excess of $1000 per sale).

A List Building Strategy

This is s system that allows you to build a list of customers who are interested in your product or service. You will need an autoreponder system and something of value that you can give away to encourage people to subscribe to your list (like a free report or DVD).

A Marketing Funnel

The best home based business marketing funnel follows on from you list building strategy. Once your prospects have subscribed to your list, the marketing funnel helps to build a relationship and trust so that your prospects make that all important first buying decision.

Paid and Free Traffic Sources

Customer traffic is the lifeblood to any home business and you must ensure that you have the appropriate skills to use both paid and free customer traffic that is relevant and will convert into customers.

Peer Group, Mentors and Mindset

If you want to build the best home based business you are going to need help. It is important that you invest in your home business education to learn from those that have gone before you. Learning from someone who’s already successful will make a big difference to your results.

The best home based business is one that does not have an expensive set up cost, has a huge audience of potential customers and allows you to offer specific and popular products without having to buy them first and hold them in stock. This form of home based business is called online affiliate marketing.

Online affiliate marketing is where you, as an affiliate, sell products and services and receive a commission when they are purchased. You do not need to buy the products first. You simply locate a vendor that has a popular product (and there are many of these) and sign-up as an affiliate for that product. This does not cost you anything. You then promote the product to your list of customers via email or online or offline advertising. When a person buys the product from you, the vendor will then pay you a commission. You do not have to worry about the product fulfilment or delivery, as the vendor will do this. Also, a good vendor with a good product will supply all the necessary training and marketing materials you will need to help you sell the product.

Many entrepreneurs want the best home based business as they have come to realise that relying on one salary from one job no longer provides fro a secure financial future with all current economic round of job cuts, pay freezes, fewer working hours and lower pay.

The internet offers the best home based business opportunities. To put this into some perspective, the holiday season online retail spending for 2012 was a 16-percent increase over 2011. This includes November 26 (aka Cyber Monday) which became the heaviest online spending day on record at $1.4 billion. Just having a small slice of this would good for any home based business!

Home Based Business Opportunity Seekers – Does Your Business Meet These 7 Requirements?


You mean my home based business has to meet seven requirements in order to be successful?

Sorry, but, YES.

Any home business that doesn’t meet the following seven requirements is much less likely to succeed. You’ll see why when you read them.

1. Your home based business must be profitable enough to pay you the “salary” you want, with enough left over to reinvest in the business. If you want to earn a good full-time income of say $50,000 per year or more, make sure your business is capable of providing that level of profit. If all you want is an extra $500 or $1,000 per month, that is fine too. But, you still must have some extra profits to reinvest so your business keeps going, and hopefully growing. If you don’t reinvest some of your profits in your business, it may just surprise you by drying up and blowing away. Pooof!

2. Your business must seem easier to you than most other ways of earning money. Though no business is really easy, your business should almost feel like it isn’t work. That only happens if you love what you do in your business. You love the topic your business focusses on. You love the products involved. You love the market you are providing products to. And, you love the people who are your prospects and customers. If you have a passion for your business and you love it, then your business, and all the so-called work involved, will seem easy to you. When it seems easy, you will almost certainly be more successful.

3. Your home business must provide real products or services that have real value to your prospects and customers. I’m sorry, but multi-level marketing schemes that focus more on the “opportunity” than on the products, don’t seem real to me. Neither do envelope stuffing schemes, get-rich-quick scams, and so on, and so on. Do make sure your products offer real value and help people solve their problems, meet a need, or satisfy a strong desire. Price your products fairly according to the value they provide. Be honest in all your dealings with your prospects, customers, and suppliers.

4. Your business has to enable you to, or at least allow you to, live the lifestyle you desire. If you are working 16 hours a day at your business every day without a break, if you can’t get away for a vacation without your business drying up, if you have no time for your spouse and kids, is that any way to live? No, decide up front what kind of lifestyle you want. Then, make sure your home business fits with that lifestyle. Otherwise, your business won’t be successful long-term.

5. Your home based business needs to make use of the internet as a marketing channel. Yes, you can succeed in some businesses without a strong online internet presence. And, you definitely should also consider some non-internet “offline” marketing methods. But, in today’s business and marketing world, if you aren’t using the internet to market your business and your product, you will be much less successful than you could be. If you haven’t already done so, make sure you select a good domain name, obtain web hosting, create your website or blog, and do a good job of search engine optimization for your site, so it will more likely be found by the search engines like Google and Bing.

6. Your business and your products or services must be better in some way than those of your competitors. In other words, your business must be competitive. Think of it this way…if your prospects can get everything you offer from ten or twenty other companies, why should they buy from you? Your home business and the products you provide must enable you to create offers that are better than your competitor’s offers. Maybe you offer a better value. Maybe your products provide more information or perform better. Maybe your guarantee is better. Maybe your product is provided in a better and different form. Whatever the difference is, you will be competitive if your offer is virtually irresistable. It should make the prospect feel like he would be foolish not to buy your product. A better product and an irresistible offer will result in long-term success for your business.

7. Your home business should be set up so you can test your products and your marketing methods at very little expense and very little risk. A traditional business on main street, or a new factory, can cost hundreds of thousands of dollars or much more. Many such businesses fail within 5 years. All that money and time and effort down the drain. Make sure your home business is the kind of business that allows you to test a new product or a new marketing method quickly and at low cost. Then, throw away or stop using the things that don’t work. Invest more and more in the products and marketing methods that succeed and return a real profit to you.

The Home Based Business that meets all seven of these requirements will be successful.

As a side comment, the only business I have personally found that meets all seven requirements is the business of selling information products (like books, ebooks, courses, audios, videos) using the internet and email for marketing.